247SNKRS
overview
Creation of a brand dedicated to the world of collectible sneakers, custom graphics, exclusive digital artworks, and the development of a website showcasing the entire ecosystem.
scope of work
Development of a strong and highly recognizable brand identity, defined by bold colors and a reduced yet distinctive palette designed for maximum adaptability.
The visual system was conceived to perform consistently across multiple applications — from print production and screen printing to embroidery, digital artworks, and web design — ensuring scalability and cross-media coherence.
creative approach
The brand was built around the concept of true sneaker “maniacs” — passionate collectors with an obsessive attention to detail and authenticity.
The visual language relies on a limited selection of highly saturated, impactful colors combined with a bold, pop-driven graphic direction.
Strong references to street art culture reinforce the urban DNA of the project, resulting in a dynamic, expressive, and immediately recognizable identity.
panorama
Creation of a brand dedicated to the world of collectible sneakers, custom graphics, exclusive digital artworks, and the development of a website showcasing the entire ecosystem.
ambito di lavoro
Development of a strong and highly recognizable brand identity, defined by bold colors and a reduced yet distinctive palette designed for maximum adaptability.
The visual system was conceived to perform consistently across multiple applications — from print production and screen printing to embroidery, digital artworks, and web design — ensuring scalability and cross-media coherence.
approccio creativo
The brand was built around the concept of true sneaker “maniacs” — passionate collectors with an obsessive attention to detail and authenticity.
The visual language relies on a limited selection of highly saturated, impactful colors combined with a bold, pop-driven graphic direction.
Strong references to street art culture reinforce the urban DNA of the project, resulting in a dynamic, expressive, and immediately recognizable identity.
