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studio dentistico villani

overview

Creation of the brand identity and corporate website for Studio Dentistico Villani, a dental practice equipped with state-of-the-art technologies and advanced treatment protocols ensuring the highest standards of care.

scope of work

Development of a complete brand system alongside the design of the institutional website.
The project included the presentation of three alternative homepage layout concepts to define the visual and structural direction of the entire digital platform

creative approach

The logo was designed to introduce a sense of freshness and innovation within a sector often characterized by traditional and uniform visual standards.
This forward-looking identity informed the overall website design, built around a blue-toned color palette conveying trust, hygiene, and professionalism.

Elegant and modern typography was combined with strong geometric content structuring, creating clear and well-defined visual hierarchies.
Imagery was treated with smooth visual effects to soften the perception of highly technical equipment, resulting in a distinctive balance between advanced technology and patient-oriented comfort.

panorama

Creazione del brand e del sito web aziendale per Studio Dentistico Villani, dotato di attrezzature di ultima generazione per ogni tipo di procedura operativa, dal microscopio operatorio alla radiologia digitale, e protocolli attuati secondo il massimo livello di qualità disponibile oggigiorno.

ambito di lavoro

Presentazione di 3 proposte alternative di impaginazione della homepage da applicare poi all'intero sito.

approccio creativo

Il logo sviluppato vuole portare una ventata di novità e di freschezza ad un settore di mercato un pò "appiattito" da scelte tradizionali e uniformate. Lo stile conseguente applicato alle proposte del sito si basano su una palette di colori su toni di blu, scelte di caratteri eleganti e moderni, suddivisione geometrica decisa degli spazi visivi destinati ai contenuti, trattamento smooth delle foto che donano un taglio particolare a oggetti ipertecnici.

© 2026 Enrico Bondi Hands-on Creative Director | From strategy and concept to design and execution.

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