academy ravenna athletics
overview
Development of the corporate identity for Academy Ravenna Athletics, a track and field sports association.
scope of work
Creation of the complete brand ecosystem, including the institutional website and both digital and offline communication tools, aimed at promoting the association through a distinctly innovative approach.
The project moved away from conventional aesthetics typical of the athletics sector, introducing a stronger graphic identity and a more contemporary communication strategy.
creative approach
Fully aligned with the association’s founding vision, the visual language was built around modernity, bold and highly recognizable colors, and a dynamic, memorable style.
The communication tone was designed to be direct, youthful, and approachable — focusing on a few strong, clear messages delivered in a friendly yet impactful manner.
An editorial-driven layout system, inspired by digital interfaces, was consistently applied across all communication materials, creating a cohesive and modern brand experience.
panorama
Development of the corporate identity for Academy Ravenna Athletics, a track and field sports association.
ambito di lavoro
Creation of the complete brand ecosystem, including the institutional website and both digital and offline communication tools, aimed at promoting the association through a distinctly innovative approach.
The project moved away from conventional aesthetics typical of the athletics sector, introducing a stronger graphic identity and a more contemporary communication strategy.
approccio creativo
Fully aligned with the association’s founding vision, the visual language was built around modernity, bold and highly recognizable colors, and a dynamic, memorable style.
The communication tone was designed to be direct, youthful, and approachable — focusing on a few strong, clear messages delivered in a friendly yet impactful manner.
An editorial-driven layout system, inspired by digital interfaces, was consistently applied across all communication materials, creating a cohesive and modern brand experience.
