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officina garage luciano

overview

Development of the corporate website for Officina Garage Luciano, a local workshop closely associated with the Mercedes brand.

scope of work

Design of three homepage layout proposals to define the visual and structural direction of the entire website.
The project aimed to communicate technical expertise, premium service quality, and alignment with the standards of the Mercedes ecosystem.

creative approach

Three highly detailed and visually driven concepts were developed, each pushing toward a modern and distinctive aesthetic.
Strong visual treatments were applied to imagery of Mercedes vehicles, enhancing their impact and reinforcing brand prestige.

The color palettes were designed to be elegant and contemporary, complemented by pronounced material references to metals and aluminum, emphasizing precision and engineering quality.
Overall, the layouts convey a technological and advanced visual language, aligned with the automotive sector and the expectations associated with a premium brand.

panorama

Sviluppo del sito web aziendale per Officina Garage Luciano, realtà locale legata al marchio Mercedes.

ambito di lavoro

Presentazione di 3 layout per la homepage da applicare poi all'intero sito.

approccio creativo

Abbiamo sfruttato l'occasione per sviluppare 3 proposte fortemente dettagliate, moderne e "spinte": dagli effetti di lavorazione delle foto dei modelli Mercedes molto caratterizzanti, alla definizione di palette cromatiche eleganti e moderne, ai forti richiami materici ai metalli ed all'alluminio. Layout moderni e tecnologici.

© 2026 Enrico Bondi Hands-on Creative Director | From strategy and concept to design and execution.

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