metalloy
overview
Development of the corporate website for Metalloy Italia, a company synonymous with high quality and innovation in repair and maintenance products.
scope of work
Design of three distinct homepage layout proposals to define the visual and structural direction of the entire website.
The project aimed to effectively communicate the brand’s technical expertise, product range, and market positioning through a clear and impactful digital platform.
creative approach
Three markedly different creative directions were explored.
The first proposal focuses on immersive fullscreen imagery combined with a more unconventional content structure to create strong visual impact.
The second adopts a more traditional approach, characterized by clearly defined perpendicular layouts and a color palette aligned with the company’s corporate identity.
The third proposal follows a more essential and minimal direction, prioritizing clarity, simplicity, and ease of navigation while maintaining a modern and professional aesthetic.
panorama
Sviluppo del sito web aziendale per Metalloy Italia, sinonimo di massima qualità e innovazione, nei prodotti per riparazione e manutenzione.
ambito di lavoro
Presentazione di 3 layout per la homepage da applicare poi all'intero sito.
approccio creativo
L'approccio creativo si è differenziato in 3 proposte ampiamente differenti: la prima fortemente caratterizzata da foto emozionale a tutto schermo e impostazione dei contenuti particolare, la seconda più tradizionale con linee perpendicolari ben definite e palette legata ai colori aziendali, la terza più essenziale.
