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ravenna boat service

overview

Creation of the new brand identity and corporate website for Ravenna Boat Service, a shipyard offering comprehensive services tailored to meet the needs of boat owners across all segments and brands.

scope of work

Development of three alternative logo concepts and three homepage layout proposals, designed to define the visual and structural direction of the entire website.
The project aimed to establish a strong and recognizable identity, capable of communicating both technical expertise and service completeness within the nautical sector.

creative approach

The logo exploration focused on three concept directions rooted in traditional nautical visual elements, ensuring immediate recognition and clarity for the target audience.
Each proposal was enhanced through the use of modern typography, with dynamic variations in font weights to create rhythm and distinctiveness within the lettering.

The homepage concepts leveraged the strong emotional and chromatic impact of nautical imagery.
Three different approaches were explored: a clean, minimal layout with a distinctive navigation system; a more traditional structure enriched with shortcuts to key content areas; and a hybrid solution combining elements of both, balancing innovation and usability.

panorama

Creazione del nuovo logo e del sito web aziendale per Ravenna Boat Service, cantiere nautico sviluppato con una visione complessiva di tutti i bisogni degli armatori e delle loro barche, di qualunque segmento e di qualunque marca.

ambito di lavoro

Presentazione di 3 proposte alternative di logo e di impaginazione della homepage da applicare poi all'intero sito.

approccio creativo

Per il logo l'approccio è stato quello di creare 3 proposte tradizionali per quel che riguarda gli elementi grafici inseriti, mantenendo quindi un'immediatezza diretta per gli interlocutori, con un lettering moderno e giocato sui vari "pesi" dello stesso font selezionato di volta in volta. Le proposte per la homepage naturalmente hanno sfruttato ovviamente la grande forza emozionale e cromatica delle immagini legate al mondo nautico, andando ad esplorare prima un minimalismo lineare e con una particolare impostazione dei menu di navigazione, poi un layout più tradizionale con shortcut dedicati alle aree più importanti del sito, infine un layout trasversale fra i primi due.

© 2026 Enrico Bondi Hands-on Creative Director | From strategy and concept to design and execution.

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